Since 2019, Aracely and Rafael Rojas have transformed coffee production at Finca Palo Grande in Paicol, Huila, through their collaboration with Crecert. They transitioned from producing common coffee to creating differentiated coffee with unique chocolatey and wine-like flavors. Finca Palo Grande specializes in Honey-processed coffee with distinct, sweet flavors. They also customize their coffee processing to match the specific flavor profiles customers seek, creating tailored, high-quality coffee experiences.